Does it change a behavior?
A shipped feature is a starting point. Repeated, meaningful use is the better signal.
THE PERSON BEHIND THE THINKING
Product mind.
Builder’s instincts.
I’m Yaron Helfer, a product leader based in Israel, working at the intersection of AI, data products, and human behavior.
My background spans LSports, Yad2, and Kaltura, with earlier experience as a full-stack developer. That combination shapes my approach: stay close to the user, understand the system, and ask what changes in the real world.
I share ideas through speaking and mentoring, including my work with Give&Tech and AI4PMs. I’m particularly interested in why promising AI features struggle to earn adoption—and how product teams can change that.
Full career on LinkedIn
Three questions guide my work.
Can we trust the context?
The quality of knowledge and the clarity of permissions shape what agents can do.
Are we choosing deliberately?
Strategy shows up in the tradeoffs teams can explain and the work they stop.